Social Media Marketing For Law Firms and Lawyers
As discussed throughout this site, social networking is all the rage today. Websites such as Facebook, Twitter, Myspace and others are no longer the domain of adolescents. They are now a viable marketing tool for businesses of all kinds.
Currently Facebook has over 500 million users and Twitter has 190 million users worldwide. If you or your firm can tap into this vast potential, you will succeed. Additionally, just as you're expected to have a website to be considered a credible business these days, the same appears to hold true for a Facebook profile.
We believe that Facebook is great for branding your business name and getting it out into the public stream of consciousness. However, we also believe that if someone is hurt in an accident, by a defective product, or by a dangerous drug, they may either search via Google for a lawyer in their area, or they may go on Facebook to ask for a friend’s recommendation. That's when having a Facebook profile is critical. As soon as someone gets the name of an attorney or law firm from a friend, they will look to see if there is a profile up for that lawyer / law firm.
Until relatively recently, businesses (including law firms) would place advertisements in print publications like newspapers, magazines, and telephone books. Then, the best that could be hoped for was that someone in need of your particular product or services would first choose to look in that specific publication and then select your company from among many other similar businesses who had placed ads there. This was hardly an exact science.
Geographically speaking, you would have to choose an area to advertise in. You could have a great ad in the Yellow Pages in one city that missed out on potential clients in another. You might have an ad in one local newspaper that would not reaching thousands of people who read a competing newspaper. There was also the matter of cost since this type of advertising was both expensive and short-term.
With social networking, people recommend products and services to their friends who then pass that information along to an entirely different group of friends. This cyber "word of mouth" method of promoting your business is inexpensive, never sleeps and has no geographical or social boundaries. This revolutionary way of marketing a business should not be overlooked as it is a golden opportunity to grow you business and level the playing field with your competitors.
All of our websites have built in social networking features and, additionally, we offer customized solutions such as the Wibiya tool bar. (seen on the bottom of this site)
