Marketing Your Law Firm In The 21st Century
The field of law has become so dynamic that not a day passes without one or more major developments at the federal or state level. Whether it is a significant verdict or settlement, a landmark appellate decision, regulatory ruling, or legislative enactment, a law firm’s success often depends on how quickly and effectively it lets potential clients know it is aware of these breaking developments and has already involved itself in them.
Creating an effective cross-media approach to driving business to a law firm requires a full range of integrated web and communications services that merge advanced technology with superior SEO and industry-based writing. CCC provides incomparable web and graphic design in its sites, brochures, newsletters, e-newsletters, e-mail bursts, mailings, publications, and vertical branding, supported with professionally written content.
Our clients choose how much (or how little) support they need in terms of site management and technical assistance as well as writing services geared to their practice areas. CCC will interview your partners and associates in order to provide comprehensive biographical sketches. We will also gather information on your significant verdicts and settlements; appellate victories; client testimonials; awards, community service and charitable work, and turn it into effective content. If desired, our professional photographer will create a portfolio containing pictures of your attorneys and support staff at work, your offices, and prominent geographical landmarks in your surrounding community.
Finally, we are there to provide your firm with the written content for articles, newsletters, and e-newsletters concerning “hot topics” such as drug and product recalls, developments in mass tort litigation (MDL), medical or scientific studies, consumer protection, and dangerous pharmaceutical products and defective medical devices.
We believe repetitive and static content does very little to attract new clients and it does nothing to encourage repeat visits to a legal web site. Content that is always current and reflects a desire to keep the public informed of important news developments, however, does both. This is what we do best.
For more information about legal marketing, please visit us at http://www.consultccc.com
