e-News Letters For Lawyers / Law Firms

e-Newsletters For Lawyers / Law Firms

As we pointed out above, when it comes to e-marketing, out of sight is truly out of mind. No matter how great your website is, there is really no reason for former and current clients to go there. One client no longer has a case with you and the other is already being represented by your office. However, there is a way to turn former and current clients into goodwill ambassadors and referrers.

An e-newsletter, sent via email to your present and past clients, expert witnesses, personal contacts, referring attorneys, and others in your e-mail address book, is a remarkably effective and inexpensive method of getting new business for a number of reasons. A former client may read about your firm's involvement in a case that is similar to one he just heard about from someone he works with, who does not have an attorney. A present client may realize from an article he read in your latest e-newsletter that the medical problems he is having may be coming from a dangerous drug he is taking. An attorney in your e-mail address book may not realize that you handle a certain type of case that he was looking to refer to someone.

An e-newsletter lets you immediately inform a large number of people about successful outcomes (verdicts, settlements, appeals, etc.) involving your firm, announcements (new partners, opening of a new office), newsworthy items concerning your firm or the areas in which you practice, and contact information.Your e-newsletter may vary quite a bit from issue to issue and can include partial articles (from your online newsletter or other sources on your website that are linked to the full version) or a series of shorter articles. While we are certainly available to create the entire e-newsletter for you, we are also there to take information you have gathered or written and edit it into a professional looking product.

E-newsletters can be forwarded by your subscribers to their friends, relatives, coworkers, and other acquaintances thereby widening your circle of readers. E-newsletters also have unlimited, instantaneous geographical reach. In a way, this is similar to social networking but on a smaller scale. Services like ConstantContact.com will provide many templates to choose from as well as the ability to include graphics, photographs, and the ability to embed links to your website and other noteworthy sites on the Internet.