Print Marketing for Lawyers and Law Firms

While websites, e-newsletters, and social network marketing are indispensable ways to attract and persuade potential clients to retain you or your law firm to represent them, there are times when printed materials cannot be improved upon. After all, there is something about the printed word that still commands people's attention and respect.

When formulating a brand makeover, website, advertising campaign, or trade show presentation, printed materials play a key role in our strategic planning. However, those materials must conform to our high standards of impeccable writing, creative graphic design, and high quality photography. They must also reflect your brand in a consistent manner and coordinate with such things as your website, letterhead, envelopes, labels, business cards, fax cover sheets, etc. The more there is consistency in your branding, the more credibility you have and the easier you are to remember.

Our brochures, newsletters, trade show materials and e-newsletters are built around who you and your firm are. Whether you are a single practitioner or a large litigation firm, we concentrate on the things that separate you from your competitors. Biographical sketches, court victories, awards, community service, charitable endeavors, newspaper articles about you or your firm, significant settlements, client testimonials, staff photographs, and the like, tell potential clients just who you are and why you should be their attorney.

Promotional and advertising brochures are our specialty and we have been creating jaw-dropping examples for over 20 years. In addition, our trade show materials can be "the hit of the show" as one client put it. They can include everything from a brochure/folder and DVD to a trade show bag and personalized give-away promotional items.

We can also create a hardcopy newsletter from either your online version or your e-newsletter and have it mailed to a selected list of clients, former clients, experts, referring attorneys or other members of the Bar.

There is much to be said about mailing a new or potential client a first-class firm brochure that they can read at their leisure or having your investigator, paralegals, or associates leave one with them during a personal sign-up interview. You should also have brochures placed in your waiting room and any other places frequented by clients. They also come in handy when addressing groups of potential (future) clients such as construction workers, police officers, union members, and retired persons. These are times when looking at a website is impractical and does not have the impact that holding a tangible piece of your firm has.